The idea_ working out the essence
 
Skizzen für ein neues MINOL Markenzeichen an der TankstelleDesignvorgaben für die Anwendung des MINOL MarkenzeichensDas fertige Markenzeichen als Pylon an der Tankstelle
Every idea starts off with a blank piece of paper. Uncountable variations are sketched, discussed and rejected. Intensive discussions with clients and suppliers finally lead to the ultimate design of the new brand MINOL.
 
Every single idea has its advantages and disadvantages. It takes a good deal of
experience and sensitive feel to recognise
and evaluate these. 
 

The idea must be understood immediately
and correctly by everybody. It doesn’t take persuasive power. But simply a good idea.

A good idea is always simple. This is easily said. Once you get to the realization it shows, how good the idea really was.